Joseph Shahum

Dubai Audio


Dubai Audio is the ultimate destination for sound enthusiasts in the UAE. Founded in 1994, this family-owned business combines a passion for music with technical expertise to bring you the best in Hi-Fi, home cinema, and lifestyle audio. With a carefully curated selection of world-class brands and a focus on personalized service, Dubai Audio helps you experience sound like never before.



I have been working with GHASP Media to develop social media content for Dubai Audio. My role involves creating various advertisements to promote products, services, and sales. I am provided with specific themes to work with, allowing me to implement my own creative ideas. Additionally, I have written compelling copy to engage viewers across multiple ad campaigns. In some cases, the product footage available was limited, requiring me to source stock images or create the necessary assets needed for the campaigns.



Most of the product images I receive come in a 16:9 aspect ratio, which I need to convert into both 9:16 and 1:1 ratios. Using Photoshop, I utilize the generative fill feature to extend the images, ensuring that the products fit neatly within the new frames. After that, I compile the images and videos in After Effects and synchronize them with music.